Hang them on your rearview mirror and suddenly you have two new brand ambassadors.

Client: SunnyCars Agency: Lemon Scented Tea Creative director: Jan Bosch & Tim ten Dam Creative: Felix Leenders Strategy: Bram Jansen Client Team: Frans van Lavieren & Suzanne Al Production: a good beer & Artbox Director: Geert Jansen DOP: Jeroen Simons Grade: Bart Voorsluis Sound: Soundcircus

Insight: While many travellers expect complicated paperwork, hidden costs or long queues, Sunny Cars offers such a smooth and worryfree service that it takes some getting used to.

Strategy: With Sunny & Car returning for a second campaign, they took viewers through one of the biggest uncertainties people face when renting a holiday car: picking it up and returning it.

Idea: "Even schakelen," or "Switching Gears," captured the experience of adjusting to Sunny Cars' unexpectedly effortless service. As recurring narrators, Sunny & Car witnessed holidaymakers navigating these moments, bringing the expression to life with a recognisable hand gesture.