A taste test as mixed-up as the lemonade itself.

Client: RAAK Agency: UNLIKE Creative Director: Glen Creative: Dunya Karadagli, Felix Leenders, Joey Katerberg, Dunya Karadagli Strategy: Jesse Hajo de Jongh Account: Suze Ruyten & Amber Portengen Client Team: Eva Dickmann Director: Felix Leenders, Sietse van Es Producer: Amber Portengen Edit & Post: Jayden Anders Creators: Bastiaan Helmholt, Kim Voskuil.

Insight: Lemonade doesn't just taste better because of what's in it. The people, places and moments around every sip make the experience even better.

Strategy: The ATL campaign celebrated the everyday moments that elevate a sip of lemonade. RAAK doesn't behave like an ordinary brand online. So we did the exact opposite.

Idea: Online taste tests have become almost boring. So we turned them into the RAAK Taste Test, where creators added the most unexpected factors to every taste test, proving that lemonade tastes even better in the most outrageous moments.