Turning parking

spaces into a protest.

Client: BONT VOOR DIEREN Agency: Bureau Roorda Reclamebureau Creative director: Joeri Jansen Copy: Willem Droog Art: Stefan Apswoude & Felix Leenders Strategy: Floor Busch Client Team: Femke Zandberg & Nicole van Gemert Production: Refilm Edit: Robin Engbrenghof.

Insight: Despite Bont voor Dieren's efforts, too many stores still display fur in their shop windows. As long as it's visible from the street, it remains a normal part of everyday life. But right in front of many of those windows lies an overlooked opportunity: a public parking space.

Idea: The Bontblocker, a moving billboard that literally parks in front of shop windows displaying real fur. On the Bontblocker, a QR code invited bypasser to take action: donate €4 to cover one hour of parking and keep the protest visible.

Results: More than a thousand people donated within a single day. Woolrich has since removed the fur display from its shop window, and enough parking fees were raised to keep our BontBlocker parked in front of fur shop windows throughout the year.