A style that always places the cyclist at the centre point.

Client: Cortina Agency: Placeholder Agency Creative Director: Placeholder Name Creative: Felix Leenders Design: Felix Leenders Client Team: Placeholder Team Director: Placeholder Name DOP: Placeholder Name Photography: Placeholder Name.

Insight: Young adults want their identity to be accepted by society, so they end up following others to find themselves. That pressure creates a monoculture, dragging people, cities and even bike brands into the same sea of sameness.

Strategy: We positioned Cortina as the rebellious, trendsetting bike brand for young adults who follow their own path. Original as you: not chasing trends, but riding intuitive, circular and unapologetically themselves, just like the people who ride them.

Idea: We translated that story into a flexible graphic system built around an invisible axis. The subject always defines the centre point, while colour blocks, titles and copy move toward it, keeping every execution recognisably Cortina while the image itself always surprises.