The Ad That Couldn't Finish.

Client: RAAK Agency: N=5 Creative Director: Daniel te Lindert, Thijs Bontje Copy: Mike Kleijnen Art: Felix Leenders Producer: Christ Bloemheuvel, Casper Reus Director,  DOP & Edit: Stijn Waterman. 

Insight: We don't have to tell people how fast Google Pay is. We can simply show them.

Strategy: Paying with your phone is faster. Faster than fumbling for cash. Faster than punching in your PIN.

Idea: We used time itself as the proof, turning every ad into a live demonstration of Google Pay's speed.